Differentiation
Only distribution of exotic birds to rural poultry keepers is not the complete solution for
improving backyard poultry production, as it is being thought most of the time. The
comprehensive understanding of local poultry raising system, its limitations, opportunities
and circumstances of traditional poultry keeping system is essential for achieving gradual
improvement. The reasons of failure of past attempts must be analyzed, so as to design
efficient future plans for development, which may have less risk and more productivity.
And, we did this exercise before starting our venture. At
present, majority of
rural backyard
poultry is running in informal way without the required skills to run a commercial
poultry.
We are making them in formal way practice and give them the required skills for
running
poultry business and provide and facilitating them with all poultry inputs,
permanent and
regular market for their poultry produce.
We are end to end services and products provider to our
stakeholders as well as
our customer
and consumers.
So, we are innovative at both the level of: The Services
offered and the process
that we
follow (end to end services) to our stakeholders (The Farmers), and the product
‘Exotic
Kadaknath’ we served to the market and our consumer/customers.
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